We know we are a new brand, making its path among thousands of multinational corporative brands.

We also know that many brands’ good reviews are often made up. We could put beautiful quotes on our homepage saying we are great. But we are not like that.

Instead, we prefer to tell a story that happened last year.

In the Summer of 2020, we received an email from Romania. The lady who sent it was looking for a statement desk for her home office, and, apparently, a friend told her she should check out our brand.

She fell in love with our Roots Home Desk Back in Black Edition.

Many years ago, and for many decades, a restaurant in Vila Nova de Famalicão (Portugal) located at a service station was a gastronomic reference for travel guides.

It was a mandatory stop for fuel supply and, of course, for having lunch or dinner. That restaurant was called Íris and, unfortunately, closed a few years ago, leaving many with their hearts broken.

Among its amenities, such as the silver cutlery, was the butter also served in small silver cylinders with holes on the top.

When the restaurant closed, we desperately tried to buy one of these butter dishes for a souvenir. But it was impossible. In its final dismantles, they had all disappeared … Nobody knew where they were …

A few years later, still missing the restaurant and the butter cylinders, João Faria decides to reproduce them for himself. He spoke to a goldsmith and had the first prototype made for what would become Iris. However, the piece did not look as he wanted, and, disappointed, he kept it in a kitchen drawer for several years.

Sometimes people asked if João Faria, the mastermind and co-founder of Emotional Objects, is an “artist” or a “maker.” He is both and likes to be both.

His work is an inspiring process where every Emotional Object has a meaningful story.

Starting each piece with a sketch, João finds inspiration from the most unusual things around him – a fabric, a boat or a car, or only a memory. After he has an idea and explores it in his mind, an extensive search is done by his team to find out if the object is original. If not, he abandons it. João believes that good products are timeless and loves balanced and straightforward designs. Not all get the honor of being called Emotional Objects. To be one, a strong impression must happen to people. Many ideas were left behind because they weren’t bold enough or someone thought of something similar before. But, if it is original, then the magic starts.

Sometimes influenced by any particular music (João has an eye for spotting musical treasures before they became known), he put on his headphones and listened to it loudly and absorbed as if no one or nothing else exists. Many objects or collections have their unique music that plays over and over during the design process.

With the drawings finished, he moves his attention to the “Lab” (the nickname we gave to his workplace) and tirelessly solves all the problems and technical issues to make the prototypes. It´s not unusual to see him taking some time (sometimes, years) to think and mature about the pieces he has in progress. Sometimes, it takes something to happen to solve an ancient Emotional Object; Iris took four years and Lazy Day more, for example.

He uses mainly wood and metal (stainless steel, brass, and copper), but wood is in his blood. He prefers natural processes that are safer and allow the wood to mature beautifully over time. João always selects the veneers himself and finds profound beauty in its natural imperfections full of character. Due to these variations, there aren’t two objects precisely alike. Nevertheless, seeing his pieces come to life in his hands in a dynamic interplay of forms and surfaces is exciting. Many times, he has to come back to the drawings to perfect the object. Making each prototype by hand himself, he works on one piece at a time to achieve a singular focus and great attention to detail.

Over the years, João has been developing and cultivating relationships with artisans and master craftsmen in his hometown – Vila Nova de Famalicão, near Porto – in Portugal. These are the ones he trusts in the manufacturing of specific parts of his pieces. By empowering and collaborating with all of them, João brings new methods and materials to create unique, contemporary designs that celebrate ancient traditions. He constantly discovers, develops, learns, and fuses traditional with modern techniques and perfecting Emotional Objects’ methods, sometimes with trial and error.

Made to last for generations, the distinction between functional and fine art is not easy to find in his work. But, most important, he only makes pieces that he would want for himself.